What is assortment planning in retail
With assortment planning, a store decides the ideal store layout and visual merchandising that can attract customers.While traditional retail assortment planning focuses on the product, today's most successful brands focus on the customer when making retail assortment planning decisions.It is not the same thingas purchasing, although this is also a key feature of assortment planning.In this research study, parker avery takes a deeper dive into assortment planning.For example, a clothing brand may sell bathing suits and breathable fabrics during summer, but shift to sell fleece jackets and sweaters during the winter.
Many issues must be considered for a store to make a proper determination.This process adds more science to the art of selecting product for retail shelves.In the apparel and fashion sector, these challenges are also more complicated, because of limited time windows.Your start point is merchandise planning.Beyond the merchandising itself, assortment planning also refers to optimizing a store's visual merchandising, layout, and the.
These decisions affect both retailers and manufacturers supplying them.The primary goal of assortment planning is to specify an assortment that will maximize the clothing stores sales or gross margin.Companies plan assortment at a specific frequency:In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.Also called a product assortment strategy, it is a strategic tool that.
The information is also extremely useful for adapting the assortment mix to inevitable changes in the retail market.
